20070305

SkyMall Collage and Doomsday Capsule

I have been collaging images of products, people and the lifestyle promoted in the SkyMall catalogue while trying to arrange them densely in a way that ties them together to narrate the SkyMall ideal family/consumer. Almost all of the products are either for storage, comfort & ease, portraying an image particularly of a 'successful' suburban family, a sense of safety/paranoia or recreation.

Taking these key elements of SkyMall, my next step is to create a SkyMall product that incorporates all of them, namely a sealed escape family doomsday shelter/capsule for scares, emergences or when the world ends. This would be placed in a living room of a house and disguised by a built-in book shelf on its exterior providing needed storage, the interior would be very comfy with lots of fun gadgets and gizmos to play with (from SkyMall of course) and it would be made with easy maintainance materials like PVC. Then presumably when a problem occurs the family would retreat into the capsule, seal themselves in and wait it out in comfort and safety.

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